Professional recording studio for on-hold messaging production
On Hold Messaging

Turn Hold Time Into Marketing Time.

Your customers are already listening. Give them something worth hearing.

SHARC Creative creates custom on-hold messaging programs that inform, upsell and entertain callers — so hold time becomes another opportunity to communicate with an engaged customer or prospect.

From professional copywriting and voice talent to music, production and ongoing content management, we help your telephone presence sound as polished as the rest of your brand.

Why On-Hold Messaging Matters

Your Customers Are Already Listening. Give Them Something Worth Hearing.

Customers placed on hold are already engaged with your business. Instead of silence, generic music or repetitive announcements, SHARC turns that time into a valuable marketing opportunity.

  • Engaged Callers Are Already Listening

    Customers placed on hold are already engaged with your business — give them something worth hearing instead of silence or repetitive loops.

  • Promote Products, Services & Offers

    Turn every hold call into a chance to share seasonal offers, events, new services and areas of your business callers may not know about.

  • Encourage Questions & Conversation

    Introduce additional services and prompt callers to ask questions when your representative returns to the line.

  • Highlight Community Involvement

    Share the philanthropic associations, sponsorships and community efforts your business supports.

Caller Experience

Your customer experience shouldn't stop when someone gets placed on hold.

Silence makes hold times feel longer and leaves callers wondering whether they're still connected. Professionally produced music and messaging create a more polished, engaging experience.

  • Silence can make hold times feel longer and leave callers wondering if they're still connected.
  • Professionally produced music and messaging create a polished, engaging telephone experience.
  • Strategic messaging keeps callers informed and gives them useful information while they wait.
  • Your telephone presence becomes a natural extension of the customer experience you work hard to create everywhere else.
Professional Voices

Real Voices. Professional Communicators.

There is a difference between having your message read and having your message communicated. SHARC works with professional voice talent, including experienced local radio personalities who know how to make a message sound natural, engaging and credible.

  • Professional voice talent — including recognizable local radio DJs.
  • Real human delivery, not computer-generated announcements or generic recordings.
  • Broadcast professionals who understand pacing, emphasis, personality and natural delivery.
  • Familiar local voices that add credibility and connection for community-focused businesses.
  • Voice styles selected to complement your brand personality and image.
Cross-Promotion

Your Customers May Know You — But Do They Know Everything You Do?

Many customers know a company for only one product or service, even when that company provides much more. On-hold messaging helps you promote more of what your business offers while callers are already engaged.

Cross-promote products and services
Introduce new offerings
Highlight lesser-known services
Promote seasonal opportunities
Mention upcoming events
Explain competitive advantages
Encourage website visits and social media engagement
Promote appointments, consultations and other calls to action
Answer frequently asked questions before the employee returns
Highlight community involvement

Keep the Message Fresh and Relevant

On-hold messaging shouldn't be something that gets recorded once and forgotten. SHARC can help you continually update your messaging to reflect what's happening in your business right now.

  • Seasons and holidays
  • New products and services
  • Promotions and specials
  • Company announcements
  • Events and appearances
  • Changes in hours or operations
  • New locations
  • Community involvement
  • Important customer information

Build a Consistent Audio Brand

Your company's telephone presence should sound as professional as your website, signage, advertising and physical location.

SHARC combines:

  • Professional copywriting
  • Professional voice talent
  • Brand-appropriate music
  • Professional audio production
  • Message strategy
  • Regular updates and refreshes

The result sounds like your business — not generic telephone audio.

Why SHARC Creative?

More Than a Recording. A Full On-Hold Messaging Partner.

We position SHARC as an ongoing audio communications partner — not simply a company that produces a recording. From strategy and creative through production and ongoing updates, we help your on-hold program keep working for your business.

Professional Copywriting

We help determine what callers should hear and turn those ideas into concise, conversational messages designed for the on-hold environment.

Professional Voice Talent

Professional voices — including experienced local radio personalities — give messages personality, credibility and polish.

Professional Audio Production

Voice, music and messaging are professionally produced into a cohesive, on-brand presentation.

Ongoing Content Management

Messaging can evolve with your business rather than remain unchanged for years.

Personal Service

SHARC works directly with you to determine what to communicate and how frequently your messaging should change.

Decades of Experience

SHARC Creative has been helping businesses communicate with customers through professional audio since 2001.

Music Library

Hear the Music Your Callers Could Be Listening To.

Browse and preview licensed music beds from our library. We help you choose the styles that best match your brand personality and the experience you want callers to have.

Demo Player

On-Hold Music Preview

Demo

Warm & Welcoming

Hospitality

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Now Playing
Music Styles
Preview

Your Brand Has a Look. It Should Have a Sound, Too! Bite into a better caller experience.

Whether you need a brand-new on-hold program, fresh seasonal messaging, a more professional caller experience or an ongoing audio communications partner, SHARC Creative can help you make every hold call count.