Insights

Better Sound Starts With Better Thinking.

Practical guidance on overhead music, commercial audio, customer experience and audio branding — written for the people deciding what their business sounds like.

Music Licensing for Business

Can I Play Spotify or Apple Music in My Business?

A plain-language look at the difference between personal listening and commercial use, and why businesses use commercially licensed music services.

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Customer Experience

How Does Background Music Affect Customer Experience?

Music isn't simply something playing in the background — it's part of the environment you're creating for your customer.

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Choosing Your Music

How to Choose the Right Background Music for Your Business

A practical guide to demographics, brand personality, dayparts, volume and variety — and how to explore programming options before you commit.

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